Boulder Falls into Iced Tea

September 18th, 2012

I don’t do a lot of ‘promotion’ on my blog because that is not what my blog is about. Its more about my observations, that are sporadic at best, on the oddities that life throws up and my take on them. So please forgive this particular blog as it is not intended to sell tea, rather to show how a simple walk on a Sunday morning with my youngest son resulted in a couple of pictures that a major ad agency would charge a fortune for. I had the tea with me to refresh us on our walk, and as we approached the Boulder Falls the idea occurred to me to take a shot of the tea with the falls in the background. Viola….brilliant! I had the idea that I should take a bottle of tea with me everywhere and then take pics, a kind of travelling road show with the bottle as the star. Boulder Falls & some Iced Tea

But then I thought that this really might be too much of a “promo”..what are your thoughts dear reader? Let me know…Should I? Shouldn’t I?

Innovative Advert

February 24th, 2012
InnovativeAdvert by CooperTeaMaster
InnovativeAdvert, a photo by CooperTeaMaster on Flickr.

I have always admired innovative advertising so I got a real chuckle out of a pest company and their attempt to be noticed. The little yellow car in the picture has a long black tail that sticks up in the air but what really gets your attention are the two large black ears that pop up every time the car stops. It was hysterical, I followed the car for a couple of lights and got a good laugh at every stop light.

Getting noticed in business is a key to success and reaching the point where the public in general recognize your brand is a good place to be…I certainly try and do this with my tea. I did not overtake the yellow car so I did not read the name of the company on its side doors (I had to turn to the right to continue my journey) but the next time I see an ad with two mouse ears….I will know what their business is all about..!!

Not Change a Moment of My Life

January 18th, 2012

Late last year I made the second of two round the world trips looking at the tea gardens and checking up things generally. Sounds like fun doesn’t it? Actually being on the estates, breathing that wonderful fresh air, touching the tea and talking about the forthcoming crops and quality we can expect really is fun. The travel …UGH!!..the jet lag…really UGH.!! In more refined times it took 3 weeks to get out “East” on a ’steamer’ that chugged its way across the ocean. Now you lock yourself into a long metal tube. Fasten a seat belt and 17 hours later you are among the tea bushes with an old friend that you have known for more than 40 years….I would not change a moment of my life, the good, the bad and the ugly is all a part of my life. But on reflection, if there was one element I could ADD to, it would be spending more time among the tea bushes and on the tea estates. I just love that part of the business. So even after a 17 hour flight I still look pretty happy…………..

20:20 Vision doesn’t promise anything

June 6th, 2011

They must manage risk to the best of their ‘educated’ ability, but I think the resilience towards risk lives beyond the office.

Risk is an idea - similar in operation to fear, and to those who follow their passion they do not get held back by mere ideas.

Exemplified by the amount of categories in the E&Y Judging Criteria, Entrepreneurs must manage so much risk that to be kept up at night may prove fatal to the business.