Boulder Falls into Iced Tea

September 18th, 2012

I don’t do a lot of ‘promotion’ on my blog because that is not what my blog is about. Its more about my observations, that are sporadic at best, on the oddities that life throws up and my take on them. So please forgive this particular blog as it is not intended to sell tea, rather to show how a simple walk on a Sunday morning with my youngest son resulted in a couple of pictures that a major ad agency would charge a fortune for. I had the tea with me to refresh us on our walk, and as we approached the Boulder Falls the idea occurred to me to take a shot of the tea with the falls in the background. Viola….brilliant! I had the idea that I should take a bottle of tea with me everywhere and then take pics, a kind of travelling road show with the bottle as the star. Boulder Falls & some Iced Tea

But then I thought that this really might be too much of a “promo”..what are your thoughts dear reader? Let me know…Should I? Shouldn’t I?

Innovative Advert

February 24th, 2012
InnovativeAdvert by CooperTeaMaster
InnovativeAdvert, a photo by CooperTeaMaster on Flickr.

I have always admired innovative advertising so I got a real chuckle out of a pest company and their attempt to be noticed. The little yellow car in the picture has a long black tail that sticks up in the air but what really gets your attention are the two large black ears that pop up every time the car stops. It was hysterical, I followed the car for a couple of lights and got a good laugh at every stop light.

Getting noticed in business is a key to success and reaching the point where the public in general recognize your brand is a good place to be…I certainly try and do this with my tea. I did not overtake the yellow car so I did not read the name of the company on its side doors (I had to turn to the right to continue my journey) but the next time I see an ad with two mouse ears….I will know what their business is all about..!!

20:20 Vision doesn’t promise anything

June 6th, 2011

They must manage risk to the best of their ‘educated’ ability, but I think the resilience towards risk lives beyond the office.

Risk is an idea - similar in operation to fear, and to those who follow their passion they do not get held back by mere ideas.

Exemplified by the amount of categories in the E&Y Judging Criteria, Entrepreneurs must manage so much risk that to be kept up at night may prove fatal to the business.

White Tea Defined By Industry

April 14th, 2011

Original work of mine published April 2006, Tea & Coffee Trade Journal

There is a form of Camellia Sinensis that reigns as one of the world’s greatest teas, and that is white tea.Recently, it has experienced a surge of interest and demand that has propelled the grade into the forefront of tea news.Yet, little is really known about this unique product.

What is white tea? Answer: It is the bud of the tea bush, then perhaps the bud and one leaf, or maybe the bud and two leaves, which will then depend on the season it was picked and the country of origin. Then again, not all tea producing countries can make white tea.

If all of this sounds confusing, let me add to that confusion by saying that what is true is that white tea was first harvested during the Song Dynasty (960-1279) in the Zhenghe, Jianyang, and Fuding counties of the Fujian province. It is also one of the rarest and most expensive teas in the world. However, if this is so, then why are there boxes on sale for fewer than five dollars? Well, if it’s too good to be true, then it probably isn’t all white tea in the box.

Then, what is the standard for white tea? There isn’t one, and that’s the problem The Tea Association of the U.S. thought it would be a good idea to establish a definition to protect the integrity of one of the world’s great teas. They conducted a survey among their sister associations to help define the white tea segment. Responses came from around the globe with three organizations strongly in favor of a traditional definition, two leaning in that direction, one suggesting we stay out of the fray, and 11 favoring a new definition that ‘white tea’ should be a process, as opposed to an origin.

Here are the growing pains of a ‘category.’ Currently, there are 600-800 metric tons of white teas produced each year worldwide. The Fujian province can increase production to 3000 metric tons within two years, and of course, other countries can produce ‘white teas’ as well.

Everyone is looking at white teas’ potential, but no one likes the price or availability. Consistency and seasonality are also an issue. When buyers need small quantities of white tea, this is not a problem. Trouble begins when buyers notice the large market potential and start marketing blended white teas. This is easy to do, as the public does not understand the category.

This is then the inherent danger for white tea, since poor quality whites, and greens sold as whites, will damage the reputation and longevity of the category.

The board of the U.S. Tea Association concluded that as an industry we should agree as to what defines white tea, and stick to it. They felt that packers should be open about blended products, as well as specify the contents of a white tea “blend.” They also agreed that packers should be responsible for the claims made and be able to substantiate health and wellness claims, which may have not been corroborated.

The first step, according to the U.S. Tea Association, was to give white tea a definition. Despite being first produced in Fujian province, white tea refers to the production technique, not a statement of origin. It is produced from the fresh unfurled buds of the Camellia sinensis shrub and the processing involves no withering, fermentation or rolling process. The resultant liquors should be clear to pale yellow in color.

Among the current countries producing “white tea” are China, India, Kenya, Sri Lanka and Vietnam. But caveat emptor — or buyers beware — be sure to satisfy yourself as to the method of production and be careful to understand the “real” potential availability. If the liquor is green, it is a green tea and more importantly, if it is cheap tea, it probably isn’t white tea.

Finally, if in doubt, turn to the following proposed definition.

In Order for White Tea to Be Termed So, It Should Be:

Processed in accordance with the strict harvesting and processing guidelines, which were originally established in Fujian Province, China.

Lower grades (Pai Mu Dan, Kung Mei, Sow Mei) are made from larger and coarser leaves, but the process is the same and there should be some presence of the white buds.

There should be no withering, fermentation (oxidation) or rolling of the buds, though the process of air-drying by definition involves some withering and oxidative effects.

Silver Needle grade is made from finely plucked tender shoots (buds) of Camellia Sinensis usually, but not always, from the first flush after winter. These are air-dried or directly warmed/fired.

The liquor of White Tea is a very pale yellow color and mild tasting in the cup. Coarser and cut grades are of course less pale and delicate than the highest grades (Silver Needle).

Any tea producing country may make white tea, provided manufacturing conforms to the above harvesting and processing steps. The value of this tea depends on the proportion of buds included, the leaf appearance, as well as liquor quality and color (the paler and more buds included in the leaf, the better).

It is said, “Guidelines are for the wise men and the obedience of fools.” I guess I can add to that by saying, “Don’t be fooled. Be guided.”

I would like to recognize Peter Goggi of Unilever Best Foods, John Snell of Van Rees, Jem McDowall UTTC and Joe Simrany of the US Tea Association for their time and energy in bringing this project home. It is a team effort and I was just the one asked to write the article. Thus, the blame for the content and comment is mine, other than the definition of course, for which everyone can claim credit.